neuromarketing

It’s day 2 after your arrival home from a fun, meaningful, and memorable vacation. You’re back at work and you feel down, almost disassociated from the business around you. Everyday reality feels drained of color and emotion. Unofficial diagnosis: You have the post-vacation blues. But what if you’ve just returned…

Some shoppers have nightmares about arriving at the big box store 5 minutes too late to snag the Black Friday doorbuster they came to buy. For other shoppers, a nightmare scenario is the Black Friday shopping itself. Consider this [Trigger Warning]: You walk through the automatic doors of a megamall…

Last weekend I had the classic Saturday morning experience of watching cartoons with my daughter and hearing “I want that!” at least seven times during each commercial break. It’s glaringly obvious when children are the target of advertising campaigns. Bright colors! Music! Animal mascots! But it’s not as obvious when…